Winning in the age of disruption How do you maintain and grow sales in this age of massive disruption? Covid, world politics, rising costs and interest rates, staff shortages and general anxiety are smashing many businesses, affecting sales and profitability. How...
“Creativity is the variable that multiplies” The headline above is a favourite quote from Gary Vaynerchuk (marketing legend) about the power of creativity to make a huge difference in your marketing comms. Here are a few more thoughts that I find helpful...
What are New Zealanders watching and listening to in 2021 We love to help motivated business leaders connect with their audiences in meaningful ways. But one thing we’ve noticed over the last few years is that the location of those people is constantly changing....
10 questions to help you brief a web designer So you want to build a website, but you’re not sure where to start? You might be a start-up business or maybe you haven’t built a website before and it all seems a bit daunting. As Nelson-based website designers, we...
The number 1 marketing tool that will make the biggest impact for little cost We live in an increasingly noisy world. We are inundated with messages trying to get our attention to buy, join, give, subscribe and engage. We shut off from most of them, but we open our...
Should I cut my marketing budget during a recession? If your first reaction is to cut your marketing budget, when faced with a downturn, you should think again. It takes courage to maintain or even increase your marketing spend when there is so much negativity flying...
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