by alpha | Aug 11, 2018 | Tips & Advice, Advertising, Branding, Graphic Design, Marketing
Building a brand for one person Today I’m at Semi-Permanent conference, Auckland, and it’s on the future with talks from Uber, Facebook, Google and Netflix. One question asked how do you make a product that appeals to millions. Ethan Eismann from AirBnB answered ‘We...
by alpha | Jun 5, 2018 | Marketing, Graphic Design, Tips & Advice
Beauty attracts and coercion repels Beauty attracts and coercion repels. The law of attraction is as old as time. The hero attracts us and the villain who uses force and manipulation repels us. The marketing thought here is; how can we make our communication more...
by alpha | May 18, 2018 | Awards, Graphic Design
Two golds and two highly commended Pride in Print Awards Three of Downing Creative Marketing projects won four awards at the New Zealand Pride in Print Awards held at Sky City Auckland on Friday night (May 11). These included 2 Gold Medals and 2 highly commended...
by alpha | Oct 7, 2017 | Branding, Advertising, Graphic Design, Marketing, Tips & Advice
Omega Plus – Launching a successful supermarket brand. Every day new FMCG (Fast Moving Consumer Goods) packaging hits the supermarket shelves, with 80% failing in the first two years. So the question is, how do you set up your new supermarket packaging to have the...
by alpha | Jul 21, 2015 | Case Study, Graphic Design
Nelson Art — worth its weight in gold The 2014 Nelson Arts Guide has been out for a couple of months now and is flying off shop shelves across the region. It was a great pleasure to work with the RADi team on this special 20-year commemorative issue of the Nelson Arts...
by alpha | Jul 15, 2015 | Case Study, Advertising, Graphic Design, Marketing
Feast for the Senses Feast for the Senses launched this month and we haven’t been this excited since someone stuck a cone on the top of the Cathedral spire. Cathy from Uniquely Nelson approached us several months ago to float the idea of creating a local festival in...
