SideCar – Creating a Mayo Brand with Personality

SideCar – Creating a Mayo Brand with Personality

by | Feb 4, 2025

SideCar Mayonnaise – The Ultimate Taste-Bud Buddy For too long New Zealanders have stacked their cupboards with mundane mayo, stale sauce, and condiments without character. When did dinner become so boring? Here’s how we worked with Springbrook Foods to create a...
Springbrook – Brand and Positioning refresh

Springbrook – Brand and Positioning refresh

by | Jul 26, 2023

Springbrook – Positioning and Brand Refresh Discover how Downing revitalised the Springbrook brand with a fresh, vibrant look that reflects their commitment to quality and service. Explore the project’s impact on Springbrook’s identity in the food...
Golden Bay Fruit – Rebrand and Refresh

Golden Bay Fruit – Rebrand and Refresh

by | Nov 9, 2022

Golden Bay Fruit Golden Bay Fruit is known for producing some of the juiciest fruit in the world, but their story was not being told. We worked with them to refresh their brand, revitalise their website, and form a story that could be told with both words and images....
NPD – New Zealand Leaders in Petroleum Distribution

NPD – New Zealand Leaders in Petroleum Distribution

by | May 20, 2019

Nelson-based, family-owned, NPD use strong branding to become a New Zealand-wide fuel network. NPD is on a mission to build a strong fuel network throughout New Zealand, growing from around 20 sites to over 90 within just a few short years. That’s no mean feat, and...
Ōra King Awards – The Journey to Sustainability

Ōra King Awards – The Journey to Sustainability

by | May 10, 2019

The Journey to Sustainability We are all on a journey of sustainability. Some of us are taking our first steps, some are further down the track. The team at Ōra King saw an opportunity to invite chefs, who are committed to being sustainable, to enter the 2019 Ōra King...