SideCar – Creating a Mayo Brand with Personality

SideCar – Creating a Mayo Brand with Personality

by | Feb 4, 2025

SideCar Mayonnaise – The Ultimate Taste-Bud Buddy For too long New Zealanders have stacked their cupboards with mundane mayo, stale sauce, and condiments without character. When did dinner become so boring? Here’s how we worked with Springbrook Foods to create a...
Appleby Farms – Packaging Refresh

Appleby Farms – Packaging Refresh

by | Dec 11, 2024

Appleby Farms: A Premium Packaging Transformation Appleby Farms—celebrated for its indulgent, premium ice cream made from the finest ingredients—has unveiled a refreshed packaging design that perfectly encapsulates its dedication to quality and flavour. The bold new...
Sassy – FMCG Brand Activation

Sassy – FMCG Brand Activation

by | Jul 13, 2023

Sassy™ — The Apple with Attitude Say hello to Sassy™, the lovable new apple from Aotearoa New Zealand. We worked with the team at Golden Bay Fruit to create a brand for a new apple called ‘Sassy’. Luscious, crunchy, and adorned with a deep red colour,...
Golden Bay Fruit – Rebrand and Refresh

Golden Bay Fruit – Rebrand and Refresh

by | Nov 9, 2022

Golden Bay Fruit Golden Bay Fruit is known for producing some of the juiciest fruit in the world, but their story was not being told. We worked with them to refresh their brand, revitalise their website, and form a story that could be told with both words and images....