SideCar – Creating a Mayo Brand with Personality

SideCar – Creating a Mayo Brand with Personality

by | Feb 4, 2025

SideCar Mayonnaise – The Ultimate Taste-Bud Buddy For too long New Zealanders have stacked their cupboards with mundane mayo, stale sauce, and condiments without character. When did dinner become so boring? Here’s how we worked with Springbrook Foods to create a...
Appleby Farms – Packaging Refresh

Appleby Farms – Packaging Refresh

by | Dec 11, 2024

Appleby Farms: A Premium Packaging Transformation Appleby Farms—celebrated for its indulgent, premium ice cream made from the finest ingredients—has unveiled a refreshed packaging design that perfectly encapsulates its dedication to quality and flavour. The bold new...
Miranda Apple – Brand Refresh for Agricultural industry

Miranda Apple – Brand Refresh for Agricultural industry

by | Nov 7, 2024

Reinventing Miranda – A bold new brand for a vibrant apple Golden Bay Fruit’s Miranda apple was in need of a bit of brand love to help boost its appeal in the Asian market. Amidst a sea of red, Miranda boldly stands out, its vibrant yellow-green skin...
Wilder – Brand, Website and Photography

Wilder – Brand, Website and Photography

by | Oct 31, 2024

Wilder – Launching a new brand with a beautiful digital experience. Mark Foods scours the globe to provide their US clients with the world’s finest wild-caught seafood on the planet. They came to us with a logo and packaging for their new brand – ‘Wilder’ – looking...
Nelson Provincial Museum – Fundraising Campaign

Nelson Provincial Museum – Fundraising Campaign

by | Feb 27, 2024

Campaign to Save Nelson’s $20m Museum Collection Nelson Provincial Museum cares for over 200,000 taonga, irreplaceable and treasured objects valued at over $20 million. These items are at risk of being damaged or destroyed if we don’t re-home them soon. The plan...