


The Fat Tui
New illustrated identity for the Fat Tui burger bar in Nelson City The Fat Tui — creators of amazing burgers, decadent doughnuts, and ice-cream sammies — launch a new identity and website design by Downing. When the owners of The Fat Tui moved their burger restaurant...
South Pacific Salt
Brand story, label, and website design for South Pacific Salt South Pacific Salt is a boutique salt producer from Marlborough, New Zealand. They saw an opportunity to get their salt into the international market and approached us to develop their brand story. Story...
New Zealand King Salmon Corporate Identity
Creating the ultimate salmon experience In October 2016 New Zealand King Salmon listed on the NZX and ASX. In their first year as a public company they saw a need to refresh and update their brand identity to communicate more effectively with their audience. We led a...