The Fat Tui

The Fat Tui

by | Nov 30, 2020

New illustrated identity for the Fat Tui burger bar in Nelson City The Fat Tui — creators of amazing burgers, decadent doughnuts, and ice-cream sammies — launch a new identity and website design by Downing. When the owners of The Fat Tui moved their burger restaurant...
South Pacific Salt

South Pacific Salt

by | Mar 4, 2020

Brand story, label, and website design for South Pacific Salt  South Pacific Salt is a boutique salt producer from Marlborough, New Zealand. They saw an opportunity to get their salt into the international market and approached us to develop their brand story. Story...
New Zealand King Salmon Corporate Identity

New Zealand King Salmon Corporate Identity

by | May 21, 2019

Creating the ultimate salmon experience In October 2016 New Zealand King Salmon listed on the NZX and ASX. In their first year as a public company they saw a need to refresh and update their brand identity to communicate more effectively with their audience. We led a...
NPD – New Zealand Leaders in Petroleum Distribution

NPD – New Zealand Leaders in Petroleum Distribution

by | May 20, 2019

Nelson-based, family-owned, NPD use strong branding to become a New Zealand-wide fuel network. NPD is on a mission to build a strong fuel network throughout New Zealand, growing from around 20 sites to over 90 within just a few short years. That’s no mean feat, and...
Ōra King Awards – The Journey to Sustainability

Ōra King Awards – The Journey to Sustainability

by | May 10, 2019

The Journey to Sustainability We are all on a journey of sustainability. Some of us are taking our first steps, some are further down the track. The team at Ōra King saw an opportunity to invite chefs, who are committed to being sustainable, to enter the 2019 Ōra King...